About Us
Worry-free boating starts with the right dealership. Family and community are at the heart of what we do which is why we’ve been trusted by West Michigan boaters for over 30 years.
Setting the standard for Over 30 Years
Established in 1993 with a handful of hard-working employees in a small vacant storefront near Gun Lake, Michigan – Premier Boating began with one thing in mind: to give our boat-buying customers the best experience possible and award-winning service after the sale.
Over the years we’ve grown to be an elite, full-service boat dealership with over 30 employees and approximately 20,000 sq. ft. of recently remodeled showrooms and service departments – all while maintaining our family-owned, customer-first approach to boating.
OUR MISSION, vISION, & Commitment
MISSION
We are dedicated to helping families make core experiences and lasting memories on the water through boating.
VISION
Our vision is to set the standard for exceptional boat dealerships; known for award-winning customer service, an unmatched selection of top-performing boats, a passion for watersports, and a dedication to caring for people.
OUR COMMITMENT
As a 5-Star Certified Marine Retailer, we uphold the standards set by the Marine Retailers Association of America. We are committed to continuous improvement by providing well-trained, friendly employees, high-quality products, reliable services and always working to get better at what we do every day. This dedication ensures that you have a fantastic boating experience with us as your trusted boat dealer.
MEET YOUR BOAT CREW
This isn’t the whole team, but it’s who you’re most likely to meet while working with us. Each member of our team is dedicated to creating wonderful experiences for our customers.
SALES & MARKETING
GARY JOHNSON
Sales Consultant
CHASE GRUVER
Sales Consultant
KASH GRUVER
Sales Consultant
GAGE GRUVER
Sales Consultant
BEN GRUVER
General Sales Manager
JOSH BERRY
Marketing Manager
PAYTON WILKINSON
Marketing/Customer Experience Coordinator
HAILEY CAMPBELL
Office Manager
PARTS & SERVICE
LEVI VANDENBOS
Service Manager
DAN FILTENBORG
Shop Foreman
DELIVERY & DO-IT-ALLS
JEFF "J" SANDERS
Delivery Captain
JON TENWALDE
Delivery Captain
OWNERS
RYAN & JENNY GRUVER
TONY & SUSAN GRUVER
THE VALUES THAT MAKE US WHO WE ARE.
THE VALUES THAT PROPEL US FORWARD.
Family:
Premier Boating is more than a business; it’s a family. As a family-owned company, we extend this sense of belonging to our employees, customers, and partners. We prioritize the well-being of our extended family, fostering a supportive and inclusive environment where everyone feels valued and connected.
AUTHENTICITY:
At Premier Boating, we embrace authenticity in all aspects of our business. We believe in being genuine, transparent, and true to ourselves, fostering trust with our customers and partners. Our commitment to authenticity ensures a sincere and meaningful experience for everyone we engage with.
Relationship:
Building lasting relationships is at the heart of Premier Boating. We value the connections we make with our customers, employees, and partners. Our dedication to nurturing strong and genuine relationships creates a supportive community where trust, communication, and mutual growth thrive.
Integrity:
Integrity is the foundation of Premier Boating’s success. We hold ourselves accountable to the highest ethical standards, acting with honesty and transparency. Our unwavering commitment to integrity builds trust with our customers and underscores our dedication to doing the right thing, always.
Enthusiasm:
At Premier Boating, enthusiasm propels us forward. We approach our work with passion, energy, and a genuine love for boating. Our enthusiasm is contagious, creating an inspiring and vibrant environment that enhances the experience for both our team and customers.
Excellence:
Premier Boating has been synonymous with excellence for 30 years. We continually strive for the highest standards in every aspect of our operations – from the quality of our boats to the level of service we provide. Our pursuit of excellence ensures that our customers receive nothing but the best.