We Are Michigan Boating
Trusted by Michigan Boat Buyers for Over 25 Years.
Established in 1993 with just a handful of hard-working employees in a small vacant storefront located near Gun Lake, Michigan, Premier Boating began with one thing in mind... to give our boat buying customers the best experience possible along with award-winning service after the sale. Over the years we’ve grown to be an elite, full-service boat dealership with over 15 employees and approximately 20,000 sq. ft. of recently remodeled showrooms and service departments - all while maintaining our family-owned, customer-first approach to boating.
We Are Performance
On Water Performance Starts With the Dealership.
We’ve partnered with the industries best boat manufacturers to bring you only the most elite in boating performance and comfort. While we’ve served several hundred new and used boat buyers throughout our 25 years in business, along with taking care of upwards of 600 storage customers each winter; we are still able to maintain an upper 90% customer satisfaction index.
We have the best brands in the boating industry including Premier Pontoons, Berkshire Pontoons, Sylvan Pontoons, Sun Chaser Pontoons, Nautique Ski / Wake Boats and Moomba Ski / Wake Boats.
We also offer a huge selection of pre-owned pontoons, tri-toons, ski / wake boats and run about / sport boats.
We Are Family
Family and Community are the Heart of What we do.
At Premier Boating, we are one big family: comprised not just of the family that owns and operates us, but our staff, and most importantly, our customers. When you buy a new or pre-owned boat from us, you are joining a community and family of loyal boat buyers that become customers for life - because of how they’re treated during the sale, and for as long as they own their boat. Don’t just buy a boat, join a community.
Meet Our Expert Staff
Ryan & Jennifer Gruver
Tony & Susan Gruver
This video goes over only a few of the great features that the Moomba Boats offer.
Check out the brand new 2019 Berkshire SB2 Pontoon Layout and New Model Year Features!
The All New 2019 Ski Nautique is here! We're your exclusive West Michigan Nautique Dealer.